At Dr Rasha Clinic, we value your privacy and are committed to safeguarding your personal information. Dr Rasha Clinic pledge to:

Confidentiality: Use your personal information solely for the purposes you have consented to or for providing the information you’ve requested.

Data Protection: Employ stringest measures to keep your data secure and process it in accordance with your preferences.

Patient Privacy: Ensure the utmost privacy for our patients.

This policy outlines our commitment to maintaining the confidentiality, data protection, and patient privacy you deserve when using your website.

Last Updated: 24th October 2023

Personal Information We Collect

Dr Rasha Clinic may collect, without limitation, the following data:

  • Name And Title
  • Contact Information, Including Email And Telephone Number
  • IP Address (Automatically Collected)
  • Dr Rasha Clinic Browser Type And Version (Automatically Collected)
  • Operating System (Automatically Collected)

As the sole owners of the information on this site, Dr Rasha Clinic assure you that we only access the data you volulntarily provide. Your information will be used solely for responding to your inquiries, Dr Rasha Clinic will not sell or rent this information to third parties.

Data Storage

Your data is securely stored on servers operation by 123 Reg, maintaining robust security measures. Additional our secure booking system Phorest Booking ensures the safe storage of data. For more information, please see Phorest privacy policy here.

Your Rights

You have the following rights concerning your personal information:

Access to your personal information held by us
Rectification of incomplete, inaccurate, or outdated personal information
Erasure of your personal information from our systems
Restriction of the processing of your personal information
The right to have your personal information transmitted to another party

Please note that these rights may be subject to certain conditions. If you wish to exercise any of these rights, Dr Rasha Clinic may request verification of your identity and additional details to process your request.

To access your personal information a fee specified by law (currently £10) may apply. You can also request updates or corrections to your personal information free of charge. For any requests related to your personal information, please contact our Data Protection Coordinator on info@drrashaclinic.com

In case you believe that our processing of your personal information violates applicable laws, please contact our Data Protection Coordinator as indicated above. You may also lodge a complaint with the UK’s Information Commissioner’s Office.

Complaint Handling

To read our full complaint policy, please click here.

When Dr Rasha Clinic receives a complaint, we create a record with details of the complaint, including the complainant’s identity and any other involved individuals. Dr Rasha Clinic uses this personal information solely to address the complaint and evaluate our service quality.

In certain cases, Dr Rasha Clinic may need to disclose the complainant’s identity, especially when the accuracy of an individual’s record is in question. If you prefer anonymity, we’ll do our best to accommodate your request, but anonymous handling may not be feasible in every case.

Personal information within complaint files will be retained for two years from closure, in compliance with our retention policy. Access will be restricted, following the ‘need to know’ principle.

Similarly, for submitted inquiries, the information will be used exclusively for addressing the inquiry and monitoring service quality.

Security Of Personal Information

Dr Rasha Clinic adhere to industry-standard procedures and legal requirements to ensure the security of your personal information. Our use of Secure Server Technology (SSL – 128bit encryption) guarantees the highest level of protection.

While we do our best to protect your data, please note that the transmission of information over the internet is not entirely secure. Email communications may not be protected during transit. You are responsible for ensuring your email comply with the law.

Additionally, the information collected may be transferred and stored outside the UK and the European Economic Area (EEA), and it may be processed by third-party suppliers outside of these regions.

Google Analytics

Dr Rasha Clinic utilize Google Analytics to track user interactions, enabling us to understand Dr Rasha Clinic site usage and user journeys. Google Analytics records non-personal data like geographical location, device, internet browser, and operating system. Although it records IP addresses, Dr Rasha Clinic lack access to personally identifiable information.

Disabling cookies in your browser settings will prevent Google Analytics from tracking your visit.
Please refer to Google’s privacy overview and developer guides for further information.

Social Media Interaction

Dr Rasha Clinic utilizes Sked as a scheduling platform as Dr Rasha Clinic as Trengo for automations and multi-channel communications. Both of these are third-party providers, for social media interactions. Messages sent through social media are stored by Trengo software. For more information, please review Sked’s privacy notice here and Trengo’s privacy policy here.

Use of Cookies

Cookies are small text files placed on your computer by Dr Rasha Clinic sites. They improve Dr Rasha Clinic site functionality and provide information to site owners. You can manage cookies through your browser settings, but disabling cookies may affect certain features.

To learn more about cookies, their management, and deletion, visit www.aboutcookies.org or www.allaboutcookies.org.

Links to Other Dr Rasha Clinic sites

The Dr Rasha Clinic website may contain links to external sites. Dr Rasha Clinic have no control over these Dr Rasha Clinic sites, and our privacy policy doesn’t apply to them. Dr Rasha Clinic cannot be responsible for the protection and privacy of your information when you visit such sites.

Data Breaches

In the event of a data breach involving personal information, Dr Rasha Clinic will report it within 72 hours to relevant persons and authorities if it involves stolen, identifiable personal data.

Use of AI Voice Technology and Call Handling

Dr Rasha Clinic uses AI-powered voice technology to assist with handling incoming and outgoing telephone calls. This technology is used to help manage enquiries, route calls appropriately, collect basic information, and assist with appointment scheduling and administrative requests. Human team members may review, take over, or follow up on calls where appropriate.

Information We Collect During AI-Handled Calls

When you interact with our AI voice system, we may collect and process the following information:

  • Telephone number
  • Call audio recordings
  • Call transcripts (text versions of calls)
  • Date, time, and duration of calls
  • Information you voluntarily provide during the call (such as name, appointment preferences, or enquiry details)
  • Call outcomes (e.g. appointment booked, enquiry forwarded, message taken)

Purpose of Processing

This information is processed for the following purposes:

  • Managing and responding to enquiries
  • Booking, confirming, or rescheduling appointments
  • Routing calls to the appropriate team member or department
  • Quality assurance, training, and service improvement
  • Record-keeping and dispute resolution
  • Ensuring the security and integrity of our communications systems

Automated Decision-Making

Our AI voice system does not make any decisions that produce legal or similarly significant effects solely through automated processing. Final decisions regarding treatments, clinical matters, or patient care are always made by qualified human professionals.

Data Retention

Call recordings and transcripts are typically retained for up to 30 days for quality assurance and operational purposes. Where necessary, relevant information may be retained for a longer period in order to:

  • Complete your enquiry or booking
  • Maintain appropriate clinical or administrative records
  • Handle complaints or disputes
  • Comply with legal, regulatory, or contractual obligations

Third-Party Service Providers

To provide AI voice and call handling services, Dr Rasha Clinic works with carefully selected third-party service providers that act as data processors on our behalf. These providers may process call data, recordings, transcripts, and related metadata strictly in accordance with our instructions and applicable data protection laws.

Appropriate safeguards are in place to protect your personal information, including contractual obligations and security measures. Some service providers may process data outside the UK or European Economic Area; where this occurs, lawful transfer mechanisms are applied.

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